The topic You can now buy physical printed books on Spotify is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.

This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.

Back in February, Spotify announced Page Match, its feature that syncs your reading progress across audiobooks, e-books, and printed books. During that announcement, it also revealed plans to partner up with Bookshop.org and let you buy physical printed books via Spotify.

This has gone live today in the US and the UK. For now, support for purchasing books is only available in Spotify’s Android app. It’s coming to iOS next week.

Page Match is also expanding to more than 30 additional languages, including French, German, and Swedish. The feature seems to have been quite successful so far, as Spotify says those who have used it stream an average of 55% more audiobook hours each week than other listeners. Also, 62% of “Page Matched” audiobook titles on Spotify are books that users had never streamed previously.

Audiobooks on Spotify are now live in 22 countries with 700,000 titles. Audiobook Recaps are now available on Android, after an initial launch on iOS. These are short audio summaries “tailored to your most recent listening point to give you a refresher on the story so far, making it easier to jump in”, according to the data Spotify.

Finally, Audiobook Charts are landing in Germany, with rankings for Top Audiobooks overall and by genre, based on listening behavior and engagement. These rankings will update weekly. And in the UK and US, where these are already available, there will be a dedicated chart for kids and family titles.

Weird move by Spotify; I had no idea that they were gonna go this route. Spotify is now going to rival Barnes and Noble? 🤔

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